I am on my way to Kenya to deliver two talks at a conference. The first is on Integrated Marketing Strategies and the second called Bottomless Customers some insight into how Mugg & Bean turned a cup of bottomless coffee into 100 stores and a stream of endless customers. The real question is “can you do the same for your brand?”

So I am sitting in 10a on a Kenyan Airline flight, it is one of only two seats with extra leg room in the plane and NO I didn’t get lucky, you can buy the seat for an extra R300. Seemed like a no brainer to me. So the next few blog postings will be from Kenya.

We are running late due to a water leak in the galley. I suppose better to have water on board now rather than later, ask anyone from Air France!

Nice hotel, still a little nervous about the food so I have brought plenty of my own! Biltong, chocolates, chips, sweets… ALL THE MAJOR FOOD GROUPS!

Morning sessions went really weel, plenty of interaction, plenty of questions and plenty of laughs. We forget how insular we are down at the tip of Africa, this is a BIG continent and businesss is being done from corner to corner.

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